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COLORS

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Branding & Illustrations:

Delia Albarrán

Colors is an inclusive neobank addressed to the LGBTIQ+ community and those who support and embrace it. Its mission is to offer financial solutions that empower its users to enjoy life, connect with others, and achieve financial stability in order to reach their goals.

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The visual direction was inspired by the diversity of the people and services the bank represents. Illustrative graphics, imagery, color, and layout create a dynamic identity. The result is a brand that can be positioned as modern, approachable and professional for clients looking for a bank that fits their needs and lifestyle.

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